Email Marketing ROI Calculator
List size, send frequency, open/click/conversion rates and order value to monthly revenue and ROI on the platform cost.
Monthly email revenue
$288
- ROI on platform cost
- 620.0%
- Clicks per month
- 160
- Orders per month
- 4.8
- Revenue per subscriber per month
- $0.14
What this means
At $0.14 per subscriber per month, each 1,000 new subscribers is worth about $144/month. The platform is cheap relative to what the list produces; spend effort on list growth and automated flows (welcome, abandoned cart) which typically out-earn campaigns. Open rate (35%) is informational only since it no longer drives revenue directly.
Show the formula
- Clicks = subscribers × campaigns × click rate
- Orders = clicks × purchase rate
- Revenue = orders × AOV
- ROI = (revenue − platform cost) ÷ platform cost
Tools that move these numbers
The categories below are where the inputs above usually change. Each links to a comparison on the same criteria.
MailerLite
A budget-friendly email marketing tool that pairs a clean editor with sites, landing pages and simple automations, with every paid plan getting the full feature set.
★★★★★
4.4/5
Kit (formerly ConvertKit)
An email platform designed around individual creators, with a generous free tier and built-in ways to sell digital products and paid newsletters.
★★★★★
4.3/5
Klaviyo
An ecommerce-focused marketing platform that ties email, SMS and customer data to store activity, priced by active profiles and billed monthly.
★★★★★
4.3/5
ActiveCampaign
A marketing automation platform whose core strength is deep, multi-step email and cross-channel workflows, sold in tiers by contact count.
★★★★★
4.2/5
Disclosure: we are building affiliate relationships with some of the companies listed. Links on this page currently go straight to the vendor. How we make money.