MailerLite review: pricing, pros and cons, and who it is for
A budget-friendly email marketing tool that pairs a clean editor with sites, landing pages and simple automations, with every paid plan getting the full feature set.
★★★★★ 4.4/5 on our criteria
Ease of use 5/5
Free plan · from $12/mo
Our verdict
The best value for a small list that needs clean campaigns, a few automations and landing pages without paying for enterprise depth. Choose it as a first email tool. Move on when you need multi-condition automation or deep ecommerce data.
Who MailerLite is for
Best for
- • beginners
- • small newsletters on a budget
- • solopreneurs needing a site plus email
- • simple welcome-series automation
Not ideal for
- • large ecommerce brands needing deep product-behavior flows
- • enterprise compliance needs
Primary use case: Sending newsletters and basic automations for small lists at the lowest practical cost. Typical users: Small business, Creator, Freelancer, Ecommerce store.
Pros and cons
Pros
- ✓Low entry price with all features on every paid plan; you only pay for list size and volume
- ✓Free plan is enough to test a real small list
- ✓Fast, uncluttered editor that non-designers can use
- ✓Includes sites and simple commerce, avoiding extra subscriptions for small operators
Cons
- ✗Comfort caps sends at 5,000 per month and 50 automations, so frequent senders need Power
- ✗Automation logic is simpler than ActiveCampaign or Klaviyo for advanced segmentation
- ✗Ecommerce integrations are shallower than dedicated ecommerce email tools
- ✗Annual discount is only 10%
MailerLite pricing
Pricing
Verified 2026-09-09 · source
Free planUp to 250 subscribers and 2,500 emails per month; 2 seats, 3 automations, 1 website and 1 landing page, 3 forms, community support only.
| Plan | Monthly | Annual (per mo) | Notes |
|---|---|---|---|
| Comfort | $12/mo | $10.80/mo | Up to 500 subscribers; 5,000 monthly emails, 3 seats, 50 automations, 10 sites/landing pages, logo removal, 24/7 email support. |
| Power | $25/mo | $22.50/mo | Up to 500 subscribers; unlimited emails, seats, automations, landing pages, forms; 24/7 live chat. |
| Enterprise | — | — | Custom pricing for 200K+ subscribers; dedicated IP and success manager. |
Key features
- Drag-and-drop email editor with templates
- Automation workflows with multiple triggers
- Website and landing page builder
- Signup forms and pop-ups
- Digital products and bookings
- Transactional email product (separate)
- AI writing assistant
- MCP access for AI assistants
Ease of use: Setup, editor and automation builder are all straightforward with minimal configuration required.
MailerLite alternatives
Kit (formerly ConvertKit)
An email platform designed around individual creators, with a generous free tier and built-in ways to sell digital products and paid newsletters.
★★★★★
4.3/5
Brevo
A multi-channel marketing and transactional messaging platform priced by email volume instead of contact count, with a permanent free tier.
★★★★★
4.0/5
GetResponse
An email marketing platform that stretches into landing pages, automation, webinars and course hosting, priced by list size.
★★★★★
4.0/5
ActiveCampaign
A marketing automation platform whose core strength is deep, multi-step email and cross-channel workflows, sold in tiers by contact count.
★★★★★
4.2/5
Head-to-head
- MailerLite vs Kit (2026): cheapest email tool or the one built for creators?MailerLite or Kit (formerly ConvertKit): free-tier logic, cost at 1,000 subscribers, automation depth, selling digital products, and when to outgrow both.
- Systeme.io vs MailerLite (2026): the free all-in-one or the cheapest proper email tool?Systeme.io or MailerLite for a small list: what each free plan actually includes, cost at 500 and 5,000 contacts, automation limits, funnels and checkout versus editor and deliverability, and who should pick neither.
Guides that cover MailerLite
- How to build an email list from zero: the form, the offer, the welcome email and the tool that is free until it mattersA step-by-step setup for a first email list: a capture form that does not cost anything, an offer worth an address, one welcome automation, and which free tier to start on based on where the list will be in a year.
- Kit pricing explained: free to 10,000 subscribers, and why that is the most expensive free plan in emailKit's free plan is the most generous subscriber cap in the category and it has no automations at all. What that combination does to your bill when you finally upgrade, what Creator and Pro actually add, and why paying annually saves almost nothing.
- MailerLite pricing explained: why $12 and $25 both say 500 subscribers, and which number actually decides your planMailerLite's two paid tiers are priced identically by list size, so the tier you need is decided by how often you send, not how many people you have. What the free plan runs, the send cap that forces Power, and where the 10% annual discount leaves you.
- How to set up a sales funnel for free: the page, the form, the email sequence and the checkout, on tools that cost nothing until you sellA step-by-step build of a working sales funnel with no subscription: the landing page, the capture form, the three-email sequence and the checkout, and the point at which each free tier stops being free.
- Systeme.io pricing explained: what the free plan really includes, what $17 adds, and the number that forces every upgradeA plain reading of Systeme.io's four plans, the single limit that moves you between them, what the free plan can genuinely run forever, and the cases where $17 buys less than a tool that does one job well.
Featured in
- Best Email Marketing for Beginners in 2026: 5 picks you can set up in an afternoon — Best overall first email tool
- Best Email Marketing for Ecommerce in 2026: 5 picks by store size and flow depth — Best budget pick for a small store
- Best Email Marketing for Real Estate Agents in 2026: 3 picks by whether you nurture a sphere, farm a neighbourhood, or need text and email in one tool — Best for a monthly market update and a long seller drip to your sphere
- Best Email Software for Shopify Beginners in 2026: 3 picks for a store under 1,000 subscribers — Best free start and easiest to learn
Disclosure: we are building affiliate relationships with some of the companies listed. Links on this page currently go straight to the vendor. How we make money.