Brevo review: pricing, pros and cons, and who it is for
A multi-channel marketing and transactional messaging platform priced by email volume instead of contact count, with a permanent free tier.
Priced on emails sent rather than contacts, which makes it the economical choice for a big list that mails rarely, and it adds SMS and a light CRM. Less attractive for high-frequency senders and for anyone who wants best-in-class automation.
Who Brevo is for
- • transactional plus marketing email in one
- • large contact lists with modest sending
- • SMS and WhatsApp campaigns
- • low-cost automation
- • high-volume senders between 50K and 150K emails a month
- • creators who mainly need newsletter design
Primary use case: Sending marketing and transactional email (plus SMS and WhatsApp) for businesses that store many contacts but send moderately. Typical users: Small business, Ecommerce store, SaaS / startup, Agency.
Pros and cons
- ✓Unlimited contacts on the free and low tiers make it cheap for large, low-frequency lists
- ✓Transactional and marketing email under one account and API
- ✓Entry pricing is among the lowest for automation (Standard at $18)
- ✓Multi-channel (SMS, WhatsApp, push) without switching vendors
- ✗The gap between Standard ($18) and Professional ($499) is enormous; mid-sized senders have little middle ground
- ✗Removing the Brevo logo on Starter is an extra charge
- ✗CRM and sales features are add-ons, not part of the marketing plans
- ✗Deliverability on shared IPs is only as good as the shared pool; dedicated IP is Enterprise-only
Brevo pricing
| Plan | Monthly | Annual (per mo) | Notes |
|---|---|---|---|
| Starter | $9/mo | $8.08/mo | From 5,000 emails per month; single user; forms, segmentation, basic reporting; logo removal is a paid extra ($10.80/mo). |
| Standard | $18/mo | $16.17/mo | Adds marketing automation, A/B testing, send-time optimization, 1 landing page, no Brevo logo. |
| Professional | $499/mo | $449.08/mo | From 150,000 emails per month; 10 seats, WhatsApp/push channels, contact scoring, AI segmentation, phone support. |
| Enterprise | — | — | Custom pricing for 1M+ contacts; multi-account, custom objects, dedicated IP, SSO. |
Key features
- Email campaigns priced by monthly send volume
- Transactional email via SMTP and API on every plan
- Marketing automation workflows on Standard and up
- SMS and WhatsApp messaging (credits sold separately)
- Built-in sales CRM (Sales Essentials/Advanced add-ons)
- Forms, landing pages and web tracking
- AI content and send-time optimization
- Pay-as-you-go email credits that do not expire
Ease of use: Campaign creation is simple and the free plan onboarding is quick, but sending approval and the add-on structure add friction.
Brevo alternatives
Featured in
- Best Email Marketing for Beginners in 2026: 5 picks you can set up in an afternoon — Best if your list is already big
- Best Email Marketing for Ecommerce in 2026: 5 picks by store size and flow depth — Best for big lists that mail rarely
Disclosure: we are building affiliate relationships with some of the companies listed. Links on this page currently go straight to the vendor. How we make money.