Ecommerce Profit Calculator
Revenue to real profit: product cost, shipping, payment fees, platform fees, ads and software.
Monthly net profit
$3,454.43
- Monthly revenue
- $13,500
- Net margin
- 25.6%
- Contribution per order (before ads/software)
- $22.4
- Ad cost per order
- $10
- Orders needed to break even
- 144
What this means
A 25.6% net margin is healthy. At this point software that lifts AOV or repeat rate (email, reviews, upsells) usually pays for itself quickly.
Show the formula
- Contribution per order = AOV − product cost − shipping − payment fees − platform fee
- Returns cost = orders × return rate × (shipping + fees lost)
- Net profit = contribution × orders − returns cost − ads − software
- Break-even orders = (ads + software) ÷ contribution per order
Tools that move these numbers
The categories below are where the inputs above usually change. Each links to a comparison on the same criteria.
Shopify
A hosted ecommerce platform that bundles storefront, checkout, payments, and a large app marketplace so a merchant can sell online without managing infrastructure.
★★★★★
4.5/5
Klaviyo
An ecommerce-focused marketing platform that ties email, SMS and customer data to store activity, priced by active profiles and billed monthly.
★★★★★
4.3/5
Disclosure: we are building affiliate relationships with some of the companies listed. Links on this page currently go straight to the vendor. How we make money.