AI Tools
Most useful AI tools are specialised: a writing tool, a video tool, an automation tool. This category groups the AI-first options so you can compare them by the job they do rather than by the label.
What actually matters when choosing
- →The specific job it does better than a general chatbot
- →Usage limits and credit pricing
- →Commercial rights on generated output
- →Integration with the tools you already use
Compare ai tools side by side
| Tool | Best for | Free plan | From | Ease | Rating |
|---|---|---|---|---|---|
| Notion | team wikis and documentation, startups consolidating tools | Yes | — | 4/5 | ★★★★★ |
| Jotform | payment and order forms, signed documents | Yes | $39/mo | 4/5 | ★★★★★ |
| HeyGen | presenter-style explainer videos, localising video into multiple languages | Yes | $29/mo | 4/5 | ★★★★★ |
| Zapier | non-technical teams automating SaaS handoffs, lead routing between forms, CRMs and email tools | Yes | $29.99/mo | 5/5 | ★★★★★ |
| Make | agencies building client automations, API-heavy workflows | Yes | $12/mo | 3/5 | ★★★★★ |
| Synthesia | corporate training and onboarding, multilingual internal comms | Yes | $29/mo | 4/5 | ★★★★★ |
| Tidio | Shopify and small ecommerce stores, small teams adding AI chat quickly | Yes | — | 5/5 | ★★★★★ |
| ClickUp | agencies managing many client projects, teams consolidating PM, docs and chat | Yes | $10/mo | 3/5 | ★★★★★ |
| InVideo AI | faceless YouTube and social channels, quick explainer and ad videos | Yes | $17/mo | 5/5 | ★★★★★ |
| Jasper | marketing teams that need brand consistency, agencies producing copy for multiple clients | No | $69/mo | 4/5 | ★★★★★ |
| Pictory | repurposing blog posts into video, cutting webinars into social clips | No | $29/mo | 4/5 | ★★★★★ |
| Copy.ai | sales and marketing teams automating GTM research, small teams wanting multi-model chat cheaply | No | $29/mo | 3/5 | ★★★★★ |
| Writesonic | SEO agencies tracking AI-search presence, content teams publishing at volume | No | $99/mo | 4/5 | ★★★★★ |
All ai tools we have reviewed
Notion
A flexible block-based workspace that combines documents, wikis, databases and project boards, with AI agents layered on top.
★★★★★
4.4/5
team wikis and documentationstartups consolidating toolscreators selling templates
Jotform
A feature-dense online form builder with payments, e-signatures, approval workflows, and AI agents layered on top of forms.
★★★★★
4.3/5
payment and order formssigned documentshealthcare intake
HeyGen
An AI avatar video platform that produces presenter-led videos from a script, with photo and custom avatars, voice cloning and lip-synced translation.
★★★★★
4.2/5
presenter-style explainer videoslocalising video into multiple languagespersonalised sales and onboarding videos
Zapier
A no-code integration layer that connects thousands of web apps and runs multi-step workflows between them on triggers.
★★★★★
4.2/5
non-technical teams automating SaaS handoffslead routing between forms, CRMs and email toolslong-tail app integrations
Make
A visual automation builder (formerly Integromat) that chains apps together on a drag-and-drop canvas with routers, iterators and data mapping.
★★★★★
4.1/5
agencies building client automationsAPI-heavy workflowsdata transformation between systems
Synthesia
An enterprise-oriented AI video studio that renders scripted presentations with stock or personal avatars, aimed at training, onboarding and internal communications.
★★★★★
4.1/5
corporate training and onboardingmultilingual internal commsproduct explainer videos
Tidio
A live chat and helpdesk widget for small online stores that bundles an AI agent (Lyro) and chatbot flows, priced by conversation volume.
★★★★★
4.1/5
Shopify and small ecommerce storessmall teams adding AI chat quicklylead capture on service websites
ClickUp
An all-in-one work management platform that packs tasks, docs, whiteboards, goals, time tracking and chat into a single, highly configurable hierarchy.
★★★★★
4.0/5
agencies managing many client projectsteams consolidating PM, docs and chatcustomisation-heavy workflows
InVideo AI
A prompt-to-video generator that assembles scripted, voiced, stock-footage videos from a text brief and lets you edit them by typing instructions.
★★★★★
4.0/5
faceless YouTube and social channelsquick explainer and ad videosmarketers without editing skills
Jasper
A marketing-focused AI writing platform that layers brand voice, knowledge assets and campaign agents on top of large language models.
★★★★★
3.8/5
marketing teams that need brand consistencyagencies producing copy for multiple clientscontent ops at scale
Pictory
An AI video tool that turns scripts, blog posts and long recordings into captioned short videos using stock footage and automatic scene matching.
★★★★★
3.8/5
repurposing blog posts into videocutting webinars into social clipscaptioned faceless content
Copy.ai
An AI content tool that has pivoted from short-form copywriting into a go-to-market workflow platform for sales and marketing teams.
★★★★★
3.6/5
sales and marketing teams automating GTM researchsmall teams wanting multi-model chat cheaplyoutbound email generation
Writesonic
An AI writing suite that has repositioned around AI-search visibility tracking, bundling article generation and site audits with monitoring of how brands appear in ChatGPT, Gemini and Google AI Overviews.
★★★★★
3.5/5
SEO agencies tracking AI-search presencecontent teams publishing at volumemarketers who want GEO reporting and writing in one tool
Comparisons
- HeyGen vs Synthesia (2026): which AI avatar tool for marketing versus training?HeyGen or Synthesia for avatar video: what $29 buys on each, credit confusion, personal avatars, translation versus dubbing, and who should use neither.
- InVideo AI vs Pictory (2026): generate from a prompt or repurpose what you have?InVideo AI or Pictory for stock-footage video: credits versus minutes, cost at 30 videos a month, prompt editing versus transcript editing, and free-tier honesty.
- Zapier vs Make (2026): the easy builder or the cheaper one?Zapier or Make for business automation: task versus credit pricing at real volumes, branching and data handling, the learning curve, and when to run both.
Disclosure: we are building affiliate relationships with some of the companies listed. Links on this page currently go straight to the vendor. How we make money.