Make review: pricing, pros and cons, and who it is for
A visual automation builder (formerly Integromat) that chains apps together on a drag-and-drop canvas with routers, iterators and data mapping.
★★★★★ 4.1/5 on our criteria
Ease of use 3/5
Free plan · from $12/mo
Our verdict
More power per dollar than Zapier: visual branching, data manipulation and cheaper operations. The trade-off is a steeper learning curve. Choose it if you are comfortable thinking in flows; choose Zapier if you want it working in ten minutes.
Who Make is for
Best for
- • agencies building client automations
- • API-heavy workflows
- • data transformation between systems
- • budget-conscious power users
Not ideal for
- • complete beginners who want a linear wizard
- • teams that need a niche connector Zapier has and Make lacks
Primary use case: Building complex, branching integrations between SaaS apps and APIs at a lower per-run cost than Zapier. Typical users: Small business, Agency, Freelancer, SaaS / startup, Ecommerce store, Enterprise.
Pros and cons
Pros
- ✓Substantially cheaper per run than Zapier at moderate volumes
- ✓Handles arrays, loops and multi-branch logic that would need workarounds elsewhere
- ✓Free plan allows real, if small, production use rather than just a trial
- ✓Transparent debugging: you can see exactly what data each step received
Cons
- ✗Steeper learning curve; the canvas and data-mapping model intimidate non-technical users
- ✗Smaller connector library than Zapier, so long-tail apps need the HTTP module
- ✗Credit metering per module means chatty scenarios burn allowance quickly
- ✗Free tier's 15-minute polling and 2-scenario cap limit its usefulness
Make pricing
Pricing
Verified 2026-09-09 · source
Free planUp to 1,000 credits per month, maximum 2 active scenarios, 15-minute minimum interval, 5-minute execution cap, 7-day log retention.
| Plan | Monthly | Annual (per mo) | Notes |
|---|---|---|---|
| Core | $12/mo | $10.20/mo | 10,000 credits/month at entry level; unlimited active scenarios, 1-minute scheduling, API access, 30-day logs. Annual figure is the page's stated 15%+ savings equivalent; usage is metered in credits, not operations. |
| Pro | $21/mo | $17.85/mo | 10,000 credits/month at entry level; priority execution, custom variables, full-text log search, 250MB files. |
| Teams | $38/mo | $32.30/mo | 10,000 credits/month at entry level; team roles, template sharing, 60-day logs. |
| Enterprise | — | — | Custom pricing; custom functions, enterprise apps, 24/7 support, overage protection. |
Key features
- Visual scenario canvas showing every module and data flow
- Routers, filters, iterators and aggregators for real branching logic
- Generic HTTP/JSON modules to hit any REST API without a connector
- Scheduling down to one-minute intervals on paid tiers
- Detailed execution logs with per-module input/output inspection
- AI modules and an agent builder layered onto the same canvas
Ease of use: Powerful, but the visual canvas and mapping syntax take real time to learn compared with a linear builder.
Make alternatives
Zapier
A no-code integration layer that connects thousands of web apps and runs multi-step workflows between them on triggers.
★★★★★
4.2/5
ActiveCampaign
A marketing automation platform whose core strength is deep, multi-step email and cross-channel workflows, sold in tiers by contact count.
★★★★★
4.2/5
GoHighLevel
A white-label marketing and CRM platform aimed at agencies, bundling funnels, SMS/email automation, calendars and reputation tools that can be resold to client sub-accounts.
★★★★★
4.0/5
Head-to-head
Guides that cover Make
- Make pricing explained: what a credit is, why $12 is not what you will pay, and how a chatty scenario burns a month's allowanceMake prices in credits, not tasks, and the difference decides your bill. What the free plan runs, what the tiers actually change, how to estimate credits before you commit, and when Zapier or a cheaper tool wins.
- How to reduce software costs: consolidate, go annual, and use the free tiers that are actually enoughThree passes to cut a small business software bill: consolidate overlapping tools, go annual only where the discount is real, and downgrade to real free tiers.
- Zapier pricing explained: what a task is, why the free plan is a demo, and how the same tier can cost $30 or $5,099Zapier bills by task, and the tier you pick does not set your price — your volume does. What the free plan can really run, the step that forces the first upgrade, how to estimate tasks before you commit, and when Make costs a tenth as much.
Featured in
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