Three CRMs for roofers ranked on how fast they get a text back to a storm-damage lead, what they cost per estimator, and what happens when the office is one person.
A roofing company does not lose jobs because its CRM lacks features. It loses them because a homeowner filled in a form on Tuesday night, three companies texted back by Wednesday morning, and yours called on Thursday. So this list ranks on one thing first: how fast the tool gets a message out with nobody in the office. Prices are monthly billing at the time of verification (2026-09-09).
How to choose
Start with who answers the phone. If it is the owner from a roof, the CRM has to do the first reply automatically, which rules out anything without built-in texting. If you have an office manager, a cleaner pipeline that estimators will actually update matters more. Then count seats. Roofing crews grow in bursts after a storm season, and per-seat pricing turns a $24 tool into a $240 one. Finally, decide whether you want the CRM to also send review requests and re-contact last year's unsold estimates, because that reactivation list is the cheapest lead source you own. The general CRM buying criteria still apply; these are the roofing-specific ones on top.
The picks in depth
GoHighLevel is the pick if you run your own lead follow-up. The Starter plan is $97 a month with unlimited users and contacts, and it includes the pieces roofers pay for separately elsewhere: two-way SMS, missed-call text-back, a booking calendar for inspections, pipelines, and automated review requests. A form submission can trigger a text, create a task and book an inspection slot without a person involved. Costs on top are telecom and AI usage, billed per message and minute, and the learning curve is real; most owners either buy a pre-built "snapshot" or pay someone to set it up. Choose GoHighLevel if speed to first contact is your bottleneck and you will use the texting and calendar. Skip it if you only want a tidy list of jobs, because you would be paying for a marketing platform to do a spreadsheet's work.
HubSpot is the free way to get organised before you spend anything. The free CRM gives 2 users and 1,000 contacts, a deal pipeline you can rename to inspection, estimate sent, insurance pending and scheduled, click-to-call from the mobile app and email templates. Starter is $20 per seat monthly, or $7 per seat on the annual promotion for new customers. What it does not do on free or Starter is automated texting, so the five-minute reply still depends on a person. Choose HubSpot if you are one truck and want to stop losing track of estimates. Skip it, or plan to leave it, when you have more than two people who need logins and you want automated follow-up; the jump to Professional is $100 per seat plus a mandatory $1,500 onboarding fee, and at that point GoHighLevel is cheaper. See HubSpot alternatives for the paths out.
Pipedrive is the sales team's tool. It has the best pipeline view here and the mobile app makes it easy for an estimator to move a job from "estimate sent" to "approved" in the driveway. Lite is $24 per seat monthly ($14 annual); Growth at $49 ($39 annual) adds email sync and automated follow-up emails. There is no free plan and no built-in texting; you add SMS through an integration or Zapier. Choose Pipedrive if you have two or more people whose job is selling roofs and you want to see every deal's stage at a glance. Skip it if you are a solo owner, because you pay per seat for a pipeline you could run in HubSpot's free tier, and read HubSpot vs Pipedrive before deciding between the two.
What to avoid
Do not buy on feature count. A roofing CRM needs a pipeline, texting, a calendar and a mobile app; the rest is upsell. Do not sign an annual contract before a storm season has tested whether your crew updates it. And do not import ten years of contacts on day one; import the last 18 months of estimates, tag the unsold ones, and let the reactivation campaign be your first automation.
When not to buy
If you get fewer than ten leads a month and answer them yourself within the hour, a shared calendar and a spreadsheet will hold until that changes. Buy a CRM the month you miss a lead because nobody replied. If your real problem is production, crews and materials rather than leads, you need a job-management platform, not a CRM, and this page will not help you pick one.