Tally review: pricing, pros and cons, and who it is for
A Notion-style form builder whose free plan has no form or submission limits, with paid tiers that only add branding removal, domains, and team features.
★★★★★ 4.4/5 on our criteria
Ease of use 5/5
Free plan · from $24/mo (billed annually)
Our verdict
Unlimited forms and responses on a free plan with logic and payments is unmatched value for a freelancer or small team. The Pro tier is cheap and removes branding. Skip it only if you need enterprise approvals or a native app ecosystem.
Who Tally is for
Best for
- • Notion users
- • indie hackers and startups
- • waitlists and feedback forms
- • zero-budget form collection
Not ideal for
- • regulated industries needing HIPAA
- • large enterprises
Primary use case: Spinning up unlimited forms quickly and piping submissions into Notion, Sheets, Airtable, or automation tools. Typical users: Creator, Freelancer, SaaS / startup, Small business.
Pros and cons
Pros
- ✓The most generous free tier in the category by a wide margin
- ✓Paid tiers buy polish and team features rather than unlocking basics
- ✓Fast, minimal builder that feels like writing a document
Cons
- ✗Fair-use limits are not quantified, so heavy users cannot plan around a hard number
- ✗Fewer enterprise controls and compliance options than Jotform
- ✗Monthly-billing prices are not clearly displayed
- ✗Smaller template library and less brand-styling depth than Typeform
Tally pricing
Pricing
Verified 2026-09-09 · source
Free planUnlimited forms and submissions under fair-use limits; includes payments, signatures, file uploads, logic, calculations, and integrations; Tally branding shown, no custom domain.
| Plan | Monthly | Annual (per mo) | Notes |
|---|---|---|---|
| Pro | — | $24/mo | Displayed as $24/mo ($288/yr) on yearly billing; removes branding, custom domains, team collaboration, partial submissions, custom CSS, analytics, 30-day version history. Monthly-billing price not captured; page states yearly billing gives 2 months off. |
| Business | — | $74/mo | Displayed as $74/mo on yearly billing; adds data-retention controls, email verification, 90-day version history. |
Key features
- Text-editor-style form building
- Unlimited forms and submissions on free
- Conditional logic, calculations, and answer piping
- Payments, signatures, and file uploads without a paid plan
- Native Notion, Airtable, Google Sheets, Zapier, Make, and webhook integrations
- Custom domains and CSS on Pro
- Partial-submission capture on Pro
Ease of use: Forms are built by typing, with almost no settings to configure.
Tally alternatives
Head-to-head
Guides that cover Tally
- How to build an email list from zero: the form, the offer, the welcome email and the tool that is free until it mattersA step-by-step setup for a first email list: a capture form that does not cost anything, an offer worth an address, one welcome automation, and which free tier to start on based on where the list will be in a year.
- Jotform pricing explained: the 10-payment cap that ends the free plan, and why $39 buys less than you thinkJotform's free plan looks generous until you take money through it. What each tier really includes, the limit that forces the first upgrade, the single-user rule that runs all the way to Enterprise, and when Tally does the same job for nothing.
- How to reduce software costs: consolidate, go annual, and use the free tiers that are actually enoughThree passes to cut a small business software bill: consolidate overlapping tools, go annual only where the discount is real, and downgrade to real free tiers.
- How to set up a sales funnel for free: the page, the form, the email sequence and the checkout, on tools that cost nothing until you sellA step-by-step build of a working sales funnel with no subscription: the landing page, the capture form, the three-email sequence and the checkout, and the point at which each free tier stops being free.
Featured in
- Best Form Builder for Lead Capture in 2026: 3 picks by response volume and form type — Best value (and best free plan)
- Best Form Builder for Payments in 2026: 3 picks by how many orders you take and what else the form must do — Best free option for low-volume payments
- Best Form Builder for Rental Applications in 2026: 3 picks by whether you need signatures and fees, a free application, or a pre-screening that filters first — Best free application with uploads and logic
- Best Form Builder for Shopify in 2026: 3 picks by whether the form takes orders, captures leads, or recommends a product — Best free option for contact, waitlist and pre-order forms
Disclosure: we may earn a commission if you buy through links on this page. It does not change the price you pay or the order of our recommendations. How we make money.