Jotform's free plan reads as one of the most generous in the category, and for a contact form it is. The moment you take money or collect a signature, a much smaller number takes over. Here is the plain reading, with prices verified on 2026-09-09.
The number that actually ends the free plan
Everyone reads "100 submissions a month" and plans around it. If you sell through the form, the limit you will hit is 10 payment submissions a month — and 10 signed documents, if you use e-signatures.
Ten orders. That is a fortnight for a small shop, a single good weekend for a workshop or a rental, and one afternoon for anyone running an ad. The 100-submission figure is irrelevant by then, because payments are capped at a tenth of it.
This matters because it changes what the free plan is for. It is a permanent home for an intake form, a contact form, an application, a booking request — anything that collects information. It is a two-week trial for anything that collects money.
The four paid tiers
Bronze is $39 a month, or $34 on annual billing. 25 forms, 1,000 submissions a month, 1 GB storage, 10,000 stored submissions.
Silver is $49 a month, or $39 annual. 50 forms, 2,500 submissions a month, 10 GB storage, 25,000 stored submissions.
Gold is $129 a month, or $99 annual. 100 forms, 10,000 submissions a month, 100 GB storage, 100,000 stored submissions, plus HIPAA features.
Enterprise is custom, and is the only place multi-user really lives.
Two things worth noticing. First, Silver is the value tier: ten dollars more than Bronze buys two and a half times the submissions and ten times the storage. If you are choosing between them, the gap between $39 and $49 is the smallest amount of money in this entire range that buys the most.
Second, and less comfortable: every tier below Enterprise is single-user. Not two seats, not three. One. If a second person needs to log in and read submissions, the answer is not a $10 upgrade, it is a sales call. For a category where Google Forms is free and collaborative, that is an aggressive position.
Where $39 buys less than it looks
Bronze costs more than Typeform Basic and far more than Tally, which does unlimited forms and unlimited submissions on a free plan, including payments and signatures. For straightforward forms, that comparison is brutal and the head-to-head does not soften it.
What Jotform actually sells at $39 is breadth: conditional logic, calculations, approval workflows, HIPAA on Gold, a very large template library, and more integrations than anything else in the category. If you need an approval chain, a healthcare intake form, or a calculation that drives a price, that breadth is the product and it is worth paying for.
If you need a form that takes an order, you are paying $39 for features you will not open. Jotform vs Typeform covers the case where the nicer respondent experience matters more than the feature count.
How to decide in one minute
Do you take payments or signatures through the form? If yes, and more than ten a month, the free plan is over and the question is Jotform Bronze against Tally's free plan — which comes down to whether you need logic, calculations or approvals.
Do two people need access? Then Jotform is the wrong tool at every tier below Enterprise, and that is the end of the analysis.
Otherwise, stay free. Five forms and 100 submissions a month runs a real small business, and the moment it does not, Silver rather than Bronze is the upgrade to make.
For where Jotform's free tier sits against every other one we have checked, see the Free Plan Index. For picking by job rather than by brand, see the best form builder for payments and the best form builder for lead capture.